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Where your clothes should end on you
One photo of you standing — a mirror selfie counts — and we read your shoulders against your hips, your torso against your legs and where your waist actually sits, then put the hem, the waistband and the cuff in centimetres.
Read my proportionsClothes are photographed on bodies selected so the clothes look good. That is the job of a lookbook and there is nothing wrong with it — but it means the one thing you need to know, how this reads on your height, your shoulders and your waist, is the one thing the photograph withholds. Here the outfit is rendered onto your own full-length photo instead.
Casual, Scandi, minimal, smart casual, classic, preppy, old money, quiet luxury, streetwear, sporty, gorpcore, grunge and edgy. Style is the widest lever on this page: it changes silhouette, not just garments.
Everyday, work, interview, date, party, wedding guest, your own wedding, travel and formal; spring, summer, autumn and winter; and a palette of white, neutrals, earth, all black, bold, pastel or jewel tones.
The two occasions where getting it wrong is expensive and where people have the least practice. Worth trying more than one option.
Constrained by a dress code you were given and a palette you must avoid. Seeing the whole look at once is more useful than judging a dress alone.
Stand in front of a plain wall, full length in frame from head to shoes, arms slightly away from your body, in daylight. Wear something simple and reasonably close-fitting: a bulky coat hides the proportions the styling has to work with. One good photo is reusable for every outfit you try afterwards, so it is worth the two minutes.
The two minutes spent getting a good full-length photo pay for themselves immediately, because that photo is reused for every look you try afterwards. It is also what makes comparison meaningful: 4 outfits on the same body, in the same pose, in the same room, differ only in the clothes. The same 4 outfits on 4 different models differ in everything, which is precisely why browsing a shop leaves you no wiser than you started.
The useful question is rarely whether one jacket suits you. It is what to wear to an interview, to a wedding you have a dress code for, or to a first date in autumn — and that is a question about a whole look, including what goes underneath and on your feet. Picking the occasion and letting the styling resolve the rest is faster than assembling it piece by piece, and it catches the mistakes that only show up when the whole thing is together.